Instructions
Page AI Agent → Train → Guidance in the dashboard (app.thehumind.com).
Note: the page is labeled "Guidance" in English and "Instructions" in French. Both refer to the same page.
This is where you define how your agent answers, its tone, response length, the language it should use, and the rules it must follow on every interaction. Unlike knowledge, which describes what the AI knows, instructions describe what the AI does.
The whole page saves with the "Save" button at the top. Changes are applied immediately to your live agent.
Response format
Personality
Pick a tone that matches your brand. Five options:
| Personality | Description |
|---|---|
| Welcoming | Warm, friendly, open. Offers a pleasant and guided customer experience. |
| Neutral | Objective, clear, precise. Communicates the essentials effectively. |
| Factual | Informative, rigorous, analytical. Focuses on data for accurate answers. |
| Professional | Courteous, formal, expert. Inspires trust and ensures serious interaction. |
| Funny | Light, witty, engaging. Adds a touch of controlled humor. |
A personality must be selected. The choice drives phrasing, vocabulary, and enthusiasm in answers.
Length of response
Three levels:
| Length | Behavior |
|---|---|
| Concise | About 30% shorter than "standard". |
| Standard | Baseline. |
| Meticulous | About 30% longer than "standard". |
When to choose
- Concise for mobile, fast-experience sites, or brands that value directness.
- Meticulous for technical or complex products (cosmetics, electronics, services), where the visitor needs context.
- Standard when in doubt.
Emojis in replies
Toggle on by default. If off, the AI won't use emojis in its primary answers.
Personalized instructions (rules)
This is the section for always-on rules the AI must follow in every reply. Click "New instruction" to add one.
Each rule has:
- Title: a short label summarizing the rule (e.g. "Competitor Policy").
- Instruction: the directive in free text (e.g. "Do not mention competitors by name.").
- Enable/disable toggle: disable a rule without deleting it (useful for testing).
What to use it for
Rules are perfect for behavior the AI must respect on every reply:
- "Never offer products outside our catalog."
- "If the user asks for a personal opinion, remind them you're an AI."
- "For any return question, redirect to our official return policy."
- "Never invent a price: if you don't know the price, ask the user to click the product page."
Rules vs. Snippets: the distinction that matters
This is the most common confusion. Instruction rules and snippets both look like "text we hand to the AI", but they work very differently:
| Instruction rule (this page) | Snippet (Knowledge page) | |
|---|---|---|
| Activation | Always active in every reply | Retrieved when relevant to the question |
| Context cost | Sent on every AI call | Sent only when retrieved |
| Typical use | Behavior, tone, prohibitions, format constraints | FAQ, contextual info, one-off facts |
| Example | "Always answer in the visitor's language." | "Our address: 12 rue Lafayette, 75009 Paris" |
Don't saturate your rules
Everything in rules is sent to the AI on every reply. If you put 50 FAQ entries there, you pay the cost and increase the chance the AI gets contexts mixed up. Reserve rules for things that truly apply to all conversations. For a FAQ, even an important one, a snippet is almost always the right choice.
Writing a good rule
- Be imperative: "Never mention X" is more effective than "Try to avoid mentioning X".
- Be specific: "If asked about international shipping, say we only ship within the EU" is more useful than "Be clear about shipping".
- One rule = one behavior. Don't combine multiple directives in a single rule, create two.
- Give it a clear title that names the topic. Future-you will thank you when revisiting the list six months later.
Language of the response
By default, the AI answers in the visitor's language, auto-detected from their message or the widget configuration.
You can force a language with the dedicated toggle. If on, pick from:
- English (
en) - French (
fr) - Spanish (
es) - German (
de) - Italian (
it)
When to use it
Force the language only if your site targets a single country / single language. If you sell internationally, leave the toggle off: the AI will reply in the visitor's language automatically, which is almost always what you want.
AI-suggested answers
A standalone option at the bottom of the page: "Emojis in suggested replies". Turn it on if you want the quick-reply buttons offered to visitors ("See red dresses", "Find my size", etc.) to also include emojis. Off by default.
What is NOT on this page
A few related settings live elsewhere in the AI Agent section:
- Agent name (the name shown in the chat) → Settings → Chat Interface
- Human escalation (when to hand off to a support team) → Train → Escalation
- Store profile (brand description, recommended product categories) → Settings → Store profile
- Order tracking (toggle, default message) → Settings → Order tracking